Rant first. We investigate second.
You do not need to know the fix. Tell us what happened, where it happened, how often it happens and why it matters. A strong WTF opportunity can start with one person saying, “Why the hell does this have to be this hard?”
“The drive-thru line at this location is regularly 25 minutes.”
“This hospital waiting-room handoff made us repeat the same information three times.”
“This tool jams every time I use wet material.”
“This app makes a two-step job take nine screens.”
Describe what you personally experienced or clearly label what you only heard from someone else. Do not send private medical information, Social Security numbers, passwords, confidential employer information, trade secrets, patent-sensitive invention details, or unnecessary personal information about other people.
Important: A submission is a lead, not proof that a business or person did something wrong. WTF may research the issue, look for repeated evidence, develop improvement ideas, or contact an organization professionally when appropriate. We do not promise to pursue every submission.
Rant → verify → diagnose → fix → opportunity.
We look for repeated pain and evidence before spending serious development time or approaching a company.
Capture
Get the actual experience in plain English.
Verify
Look for repetition, evidence and alternative explanations.
Diagnose
Find the real failure point instead of guessing.
Develop
Build practical improvement paths when the problem is worth solving.
Route
Turn strong cases into audits, product development, partnerships or outreach.